Marketing Strategies
This year to further expand the promotional activity surrounding the event, additional partnerships and initiatives will be put in place to include:
- Co-ordination of the media through media partners providing advertising and editorial, both on a regional and national basis, including national trade press and magazines and national newspapers and magazines.
- Strategies are in place to secure celebrity appearances from athletes, sporting personalities and local celebrities, which will have a key role in raising the profile of the event.
- All Great North Runners will be provided with FREE entry to the Show.
- Direct mailings to target key organisations, businesses and individuals, regionally and nationally with printed information
Media
The Great Run Magazine will document news and progress pertaining to the Sport and Fitness Show and has a circulation of 65,000. There will be pre-event publications.
Local Press and Television have been key elements of the marketing plan for raising profile and awareness of the show and encouraging visitor attendance, ensuring maximum exposure to both a national and international audience.
A dedicated Bupa Great North Sport & Fitness Show website, www.greatshow.org provides information to potential visitors about exhibitors and the show programme.
The show is a key focus for both national and local media reporting on human interest stories or simply catching up with some of the many celebrities and sports personalities attending the run and pasta party.
The Show Guide is distributed to all visitors and indicates the position of each exhibitors stand. There are also further opportunities for advertising space within the guide either independently or as part of a sponsorship package.
