Bupa Great North Run Show

How we let poeple know we're coming...

The Bupa Great North Run Show is free to attend, invitations and FREE pasta tickets will be sent to all previous visitors including all Great North Runners (Adult and Junior).

Advertising in trade publications and websites will be more extensive than ever before due to the celebrations surrounding the 30th Great North Run. Media partner collaborations (regional and national) and sponsor, partner and association partnerships will support the message of the event and provide further levels of exposure.

Direct Mail campaigns will be used to target new visitors. The event will be marketed to Bupa Great North Runners and spectators, region wide corporate companies, schools, youth and sporting groups and the general public.

News updates and general information will be issued in e-newsletters to a database of previous visitors and partners to sustain public interest in the event.

Utilising mediums including The Great Run Magazine (circulation of 70,000), local press and television and the dedicated event website, news and progress pertaining to the Sport and Fitness Show will be documented and so raising profile and awareness of the show and encouraging visitor attendance.

Exhibitor links on the website, www.greatshow.org will provide further information to potential visitors about exhibitors and the show. The website is an ideal opportunity to conduct further marketing and each exhibitor will have a link to their own website.

There are many opportunities to raise the profile of your business or association, sell/market new products, build partners/distributors, access new/existing target audience face to face, develop brand awareness, hold product launches and network with key players in the Sport and Fitness industry, contact the event office on 0191 241 4523 for more information.